Oh, this looks like it could be interesting: outsourcing order-taking at McDonald’s drive-up window.
A few things concern me here, not the least of which is this business with the photos. Imagine you’ve gone for your third Big ‘n’ Nasty this week, which would fill the average McD’s diner with enough guilt and self-loathing, and now you know they can put a series of photos together as you dine day after day. That would be enough to make me stop going to McD’s altogether (not a bad thing, actually).
(Sure.. they “destroy the photos”– just like the guys in photo labs don’t keep copies of the pictures they develop that they want to, uh, view again.)
Taking this to the next level, I wonder if McDonald’s will have people thousands of miles away taking orders, in their effort “To Built The Good Customer Relationship.”
I’m all for doing things cheaper and faster, but this seems somewhat flawed.